Google PPC Content or Search

That’s pretty interesting. For my company, the biggest problem with Adwords I’ve had was getting a good ROI on advertising. We’ve spent a little over $5000 but we weren’t getting any leads of people interested in buying our US-made Adirondack chairs. We started consulting with a company who basically told us though that our targeting was too broad and the way to go is lots of exact match keywords, consolidated ad groups (all our groups are less than 20 keywords now), and including lots of long-tail keywords. If you want, I’d recommend emailing him or what not if at least for the free PPC account audit, it helped us out and increased our sales a bit after the economy downturned here. His email is /* */ hope that helps!

Alex Nov 19, 2015 Duh. SNDS can be useless and detrimental to many businesses and professionals - lawyers, accountants, instructors. SNDS will be wasting the budget on clicks from people who are not potential customers, clicking on your ad mindlessly when it suddenly pops up on some webpage that they were reading. People looking for particular services will be using Search. reply

Additionally, you must receive pre-authorization from Google before promoting any online gambling-related content. If the country you'd like to target is not listed in the country restrictions section, AdWords can’t promote restricted gambling content there.



As for the second, I think your plan is fine, but it certainly wouldn't hurt to go broader with retargeting. Remember, everyone you retarget to has already been to your site--be it through organic, direct, social, ppc,etc, so all of these people now know of your product. Adding the visual, persistent remarketing component will help to overcome any objections that they had to converting and push them to take action.

I once ran an Advert, but I allowed it to run on search traffic and also on GDN. The result was okay as it didn't made me happy nor sad. All i can say, I wish I had read this article before.You cleverly defined the effectiveness of the both the display types. For me, since I needed to sell the product, the the search network will have proved to be more effective.One needs to analyze the results and always target the audience well so as to cover the one with related interest. Epic article, I found this on kingged.

Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a web site, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: percentages are rounded.

In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. He opined that it would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.

In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads because the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued. Content network properties can include websites, newsletters, and e-mails.

As Rich mentions in his Google hangout video, this setting is reminiscent of Enhanced Campaigns, whereby AdWords pushes advertisers to expand their reach and appeal to a broader range of customers. For less-than-savvy PPCers, or advertisers who have limited time to dedicate to account management, this low-effort option may feel like a godsend. That said, it comes at a price. In shifting to this model, you are sacrificing significant control over GDN performance and putting a great deal of faith in Google. For advertisers who have the time to do so, we highly recommend sticking with the traditional best practice of managing the Search and Display Networks through separate campaigns.

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the pay-per-click (PPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher PPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

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