Positioning of Adverts

Adverts and commercials is a good way of earning money of your website. However, this only applies if you know where to place these adverts. The right positioning of adverts is one of the most important aspects when it comes to profiting from your website. This actually makes a lot of sense, since adverts that are being poorly positioned will not be seen and clicked as they should. On the other hand a great position of an advert will not generate any clicks if your advert do not relate to the users of your site. If you as an example have adverts about car parts on a bicycle site, then your click through rate (CTR) will quite possibly be very low. A good advert position therefore can not cure a faulty combination of adverts and website content. In this article the top 5 best positions of adverts will be explained. It should though be mentioned that other positions can also be beneficial, as the best positions highly depends on the structure of your own website. In addition you should not place adverts all five places because for instance Google Adsense do not allow more than 3 of their adverts per page. So pick your own top 3 and try to fit them into your own personal site. Below the top 5 best advert positions are described. The positions have been visualized in the picture below.



Traditional persuasion modelling assumes that persuasion occurs when receptors learn a message. Learning isn’t always part of persuasion, in that a receptor may dislike or disagree with a message, detest the brand/product/service, and may only receive the beginning of the message in which the receptor associates other memories as they were distracted, and don’t participate in the absorption of the initially intended message. The model indicates that prior to purchasing a high-involvement product, or engaging with a brand consciously, a receptor must process all given content, and carefully constructed a perception.

Running an effective paid search campaign is an ongoing, holistic process. Advertisers who are willing to consistently optimize and refine their campaigns according to PPC best practices are much more likely to succeed. However, managing even the simplest PPC campaign takes time and effort, which is why we created WordStream Advisor to help small businesses succeed with paid search.

“I think we get invited to the dance quite often because of our travel specialty,” said Clayton Reid, president and CEO. “Once we get into a new business competitive environment, we have to translate our thought leadership in the travel space to a meaningful brand and marketing solution. We still have to earn the relationship.”

One benefit of premium ad positioning in print publications is its ability to increase impressions among publication readers. An impression occurs whenever a reader sees or reads your ad. If you buy premium positioning that gives you a large space in which to advertise, you are more likely to draw eyes to your message. For instance, if your ad takes up a full page between two sections of a newspaper article, readers must flip through and view your ad before they can continue reading.

Ad InformationPremium ad positioning typically has the added benefit of more space for your company's message. If you have a graphically interesting ad with a large amount of information, premium positioning gives you the opportunity to show your ad without resizing it. For instance, if you have a car dealership and want to list the current cars you have for sale, a half-page premium ad gives you room to advertise your vehicles clearly and legibly.

Usually the heading or title will have some sort of special styling, that will make it more apparent. If an advert is placed right under this heading, then the visitor will most likely also see the advert when he reads the heading.

In PPC marketing, your ad position can have a big impact on the results of your campaigns. Precisely where your ads will be positioned on the search engine results page is determined by a relatively simple process, but there’s a lot you can do to achieve better ad position. In this guide, we’ll explain how ad position works and how you can improve your ad position.

With individualized, intelligent alerts and recommendations tailored to your PPC accounts, WordStream Advisor quickly and effectively identifies areas of your account in which immediate improvements can be made, and allows you to optimize your campaigns for maximum impact. Every aspect of your PPC campaigns can be easily managed from WordStream Advisor’s centralized dashboard, offering at-a-glance summaries of your campaign performance, highly visual reporting, and clear, prescriptive workflows for immediate improvement.

Space VisibilityMost newspapers are folded in half to save space when they are displayed for purchase. Print articles and advertising on the top fold are seen even if a person does not buy the paper. If your business purchases a premium position ad on the top half of a newspaper's front page, you eliminate the need for a reader to open, or even unfold, the paper to see your ad copy. This is important for businesses running special limited offers and other incentives to drive customer sales. In magazines, premium space includes the advertising pages directly before the table of contents and the pages between feature stories. Just like newspapers, premium magazine ad placement draws a reader's eyes to your business' message because he must flip through the ad to get to the content.

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