SEO for Adsense
While Google might be looking at "pixel space" as you propose, our company, Ezoic, tests ad placements on many websites as our primary business and we've learnt a few things about this subject.
The first is that any measurements have to do with the entire site -- it's not measured on a per page basis. So, you can be a little more ad heavy on your high traffic pages and less on your less used ones, or better yet, alter them through the user session.
The second is that they are weighting user experience metrics such as time on site, pageviews / visit and bounce rate much higher than ad density. So, you need to measure the effect that placements have on those metrics more than really worrying about pixels.
Lastly, it's important to realize that they are only punishing ads that go over the top. As with so many things, anything reasonable is fine -- just don't overdo it.
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Thanks for the tips Cyrus.
May I add that another slapping effect of the Panda update (in my opinion) is the number of ad scripts on top of your HTML code. This not only includes adsense, but other javascript based ad platforms. This makes the crawler unable to read your text content, which is a big factor in ranking search results.
Very nice explanation Mr. Cyrus. As you are talking about Ads placement in better way to increse CTR. But I have questions about PANDA's friendly layout and not friendly layouts. I comeacross many sites in a day. As a seo, when I have see some directories, Social bookmarking & article sites have layouts that includes only ads between the content.
Great post Cyrus!
Undoubtedly, your advice will stop us and think about when we face the problem of ads placement. And, it's true, finally ads are money, and we all want to earn a lot of money, but we have to be careful with the choice of ads and their best placement.
Thank you.
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very interesting perspective, one i have not come across before. i have close to 20 niche sites now that make most of their money from adsense. in reviewing the results, it does not appear that panda has affected them on a consistent basis. while some sites are doing just as good with ads above the fold, others are penalized for the same ad layout. i will continue to tweak and monitor
Strategic placement of the ad units is vital for your profits. Quite logically, when you place ads where they are visible, this seriously increases the number of clicks you will get. The best places are above the fold (i.e. in the top half of the page) and in the text itself. Basically, the closer the ads to the text are, the better. You can have a look at these AdSense placement tips from Google to see which places are considered good, best, and worst for ad placement.
very interesting perspective, one i have not come across before. i have close to 20 niche sites now that make most of their money from adsense. in reviewing the results, it does not appear that panda has affected them on a consistent basis. while some sites are doing just as good with ads above the fold, others are penalized for the same ad layout. i will continue to tweak and monitor
Strategic placement of the ad units is vital for your profits. Quite logically, when you place ads where they are visible, this seriously increases the number of clicks you will get. The best places are above the fold (i.e. in the top half of the page) and in the text itself. Basically, the closer the ads to the text are, the better. You can have a look at these AdSense placement tips from Google to see which places are considered good, best, and worst for ad placement.
Cyrus,
Good stuff. I have NEVER clicked on an Adsense ad, although I have some sites with Adsense. The "shove them down your throat" mentality of most sites just doesn't make sense.
I like your tips!
However, in addition to sheer volume, there is one more very important consideration ‐ what your site is about, or to put it more professionally, which niche your site is in. Different niches aren't equal ‐ there are more and less profitable ones. There are niches, such as health or finance, where high value clicks are common and niches, such as culture or history, where you can make almost nothing with Adsense.
I like placing ads at the end of the content as well. If you believe in your content, you should believe that the reader will make it that far. If you don't believe in your content, there's a good chance you take your chances and plaster ads at the very top, knowing your quality leaves much to be desired.
Finally, one really important prerequisite for making money with Adsense is traffic. You might have an incredibly high CTR but if you don't manage to drive traffic to your site, you won't be making money.
I have read you article on seomoz, i have b2b portals, i am working on the promotion part, but from april the website(trademart.in) traffic is going down and down. can you help me to recover it. May my website in Panda spam.
Thank you, Cyrus. A couple things that can be done to increase revenue is experimentation with the use of programming. You can have .php units that rotate the color/format of your ads or server-side includes that are rewritten hourly with perl to make similar changes. If each different ad color/format is assigned a separate Adsense channel you can quickly learn which color/format is the best earner. We have found that some formats can earn several times more income than others. The most important thing that you can test is the position of ads on your page. This can also be done with the use of programs that rotate page formats or rewrite server-side includes with ads in different positions. We have found that changing the position of ads on a page can make huge differences in income. The position of ads on your page can also be linked to visitor engagement. If you tie your ad position data with visitor time-on-page, scroll data or click data - you can find out if your ads might be causing people to "bounce off" of your pages.
I have read you article on seomoz, i have b2b portals, i am working on the promotion part, but from april the website(trademart.in) traffic is going down and down. can you help me to recover it. May my website in Panda spam.
Thank you, Cyrus. A couple things that can be done to increase revenue is experimentation with the use of programming. You can have .php units that rotate the color/format of your ads or server-side includes that are rewritten hourly with perl to make similar changes. If each different ad color/format is assigned a separate Adsense channel you can quickly learn which color/format is the best earner. We have found that some formats can earn several times more income than others. The most important thing that you can test is the position of ads on your page. This can also be done with the use of programs that rotate page formats or rewrite server-side includes with ads in different positions. We have found that changing the position of ads on a page can make huge differences in income. The position of ads on your page can also be linked to visitor engagement. If you tie your ad position data with visitor time-on-page, scroll data or click data - you can find out if your ads might be causing people to "bounce off" of your pages.
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