Marketing with Your iPhone
The general advice here seems to be quantity, connections and your target audience. Target those individuals and websites that cater to your audience. If you are making a regular To-Do list app then don’t expect Touch Arcade to even care, whereas if you make a pretty new game then contact them for sure.
This is how you can do it for free, but the process is more manual. It will take longer, but that might be fine if you don’t have too many reviews to read through.
Someone signing up for your email newsletter is someone you’re going to be able to reach easily, and engage. As long as they remain subscribed, they give you the right to reach them directly in their inbox.
Next, you can send announcements to iPhone app sites. There are generally two types of sites: App Store scrapers, which are essentially just a mirror of the App Store itself, and news/review sites, which post original content. You generally don't need to do anything for the scraper sites; your app will show up there automatically. Review sites, however, tend to have more traffic, and don't list every app that comes out. You'll have to contact them directly.
A press release may get your app noticed by traditional media - newspapers, magazines, TV shows. Search Google for tips on writing a press release. If you plan to target media in your local area, be sure to emphasize that you're a local iPhone developer; local media likes local stories.
By knowing that, you could decide what’s worth it and what’s not. You could focus on what brings the most downloads, or even better on what brings the highest revenue.
Once you've got several apps in the store, you should consider marketing to your existing users. You could do this with a mailing list, but a better way would be an in-app newsline or ad that'd displayed to your users when they launch your app. Here's a blog post about using a Newsline to communicate with users.
Having a Facebook Page for your app is a must. Even if you are still on the fence about using Facebook for marketing, you should reserve the name, so your competition doesn’t steal it.
Definitely right, Francesco! Thanks Tim for the article, I’m trying to follow your points and the presentation on SlideShare has been the most useful tip so far for my just released app about Euro coins. Glad to know Italy is among your favorite places.
If you have a “personal” online presence, ask your followers on Twitter what they think about your app idea. You might discover competitors you had no idea existed, and get interesting ideas for marketing or new features.
Like we detailed in our post on app ratings, tools like Apptentive let you do more than just receive feedback. They usually invite happy users to rate your app, while providing a way for unhappy users to contact you from within the app.
If you’re zooming in, the result will be grainy. You’ll giving up valuable pixels, making the end result less sharp. If you want to get a closer shot of your subject, move the phone or tripod closer in.
And that comes with practice. As you keep making apps, the quality of what you produce will increase, and you will find all of these marketing techniques easier to execute upon, and more successful for you.
Really Nice work ! Thanks for sharing this guide. Personnally, it seems obvious but to validate an idea, i also ask myself if i will use it and love it. Nb : Belle maîtrise de la langue de Shakespeare
Use any software you like in order to gather your ideas and organize your project. There are great apps for iOS like ScrumPad, Merlin, or Agile Project Manager as well as OmniGraffle Pro and Merlin for OS X, to help you gather your thoughts, create use cases (know as user stories in Agile), establish time frames for each portion of your project, determine your velocity, burn rate, etc.
Most people don’t really care, and if they do like your idea (or had it before) chances are, that since you’re building it, they won’t. Anyone will be able to steal your idea anyway once your app is released (and they’ll even know what people like or don’t like about your execution).
Remember to keep your surveys short, especially if you are asking people to fill it out, without any reward. To get some great tips on how to create a survey that will uncover people’s deepest desires, read this blog post.
Hello! When I get around to updating this list, I’ll be sure to include a suggestion to consider the benefits of partnering with a publisher whose audience most closely aligns with the app’s target audience. Doing so would provide access to the target audience through the publisher’s touch points that include the publisher’s printed publication, website, email/newsletters, trade shows, etc. In addition, a publisher could provide exclusive editorial content to differentiate and keep visitors coming back. Best of luck with your new Password Book for iPhone app! Tim
Some tools let you identify user segments and reach out to these users through push notifications or other methods. It’s a good way to have people know about your major app news (content, features, etc.) and have them come back to your app.
This is how you can do it for free, but the process is more manual. It will take longer, but that might be fine if you don’t have too many reviews to read through.
Someone signing up for your email newsletter is someone you’re going to be able to reach easily, and engage. As long as they remain subscribed, they give you the right to reach them directly in their inbox.
Next, you can send announcements to iPhone app sites. There are generally two types of sites: App Store scrapers, which are essentially just a mirror of the App Store itself, and news/review sites, which post original content. You generally don't need to do anything for the scraper sites; your app will show up there automatically. Review sites, however, tend to have more traffic, and don't list every app that comes out. You'll have to contact them directly.
A press release may get your app noticed by traditional media - newspapers, magazines, TV shows. Search Google for tips on writing a press release. If you plan to target media in your local area, be sure to emphasize that you're a local iPhone developer; local media likes local stories.
By knowing that, you could decide what’s worth it and what’s not. You could focus on what brings the most downloads, or even better on what brings the highest revenue.
Once you've got several apps in the store, you should consider marketing to your existing users. You could do this with a mailing list, but a better way would be an in-app newsline or ad that'd displayed to your users when they launch your app. Here's a blog post about using a Newsline to communicate with users.
Having a Facebook Page for your app is a must. Even if you are still on the fence about using Facebook for marketing, you should reserve the name, so your competition doesn’t steal it.
Definitely right, Francesco! Thanks Tim for the article, I’m trying to follow your points and the presentation on SlideShare has been the most useful tip so far for my just released app about Euro coins. Glad to know Italy is among your favorite places.
If you have a “personal” online presence, ask your followers on Twitter what they think about your app idea. You might discover competitors you had no idea existed, and get interesting ideas for marketing or new features.
Like we detailed in our post on app ratings, tools like Apptentive let you do more than just receive feedback. They usually invite happy users to rate your app, while providing a way for unhappy users to contact you from within the app.
If you’re zooming in, the result will be grainy. You’ll giving up valuable pixels, making the end result less sharp. If you want to get a closer shot of your subject, move the phone or tripod closer in.
And that comes with practice. As you keep making apps, the quality of what you produce will increase, and you will find all of these marketing techniques easier to execute upon, and more successful for you.
Really Nice work ! Thanks for sharing this guide. Personnally, it seems obvious but to validate an idea, i also ask myself if i will use it and love it. Nb : Belle maîtrise de la langue de Shakespeare
Use any software you like in order to gather your ideas and organize your project. There are great apps for iOS like ScrumPad, Merlin, or Agile Project Manager as well as OmniGraffle Pro and Merlin for OS X, to help you gather your thoughts, create use cases (know as user stories in Agile), establish time frames for each portion of your project, determine your velocity, burn rate, etc.
Most people don’t really care, and if they do like your idea (or had it before) chances are, that since you’re building it, they won’t. Anyone will be able to steal your idea anyway once your app is released (and they’ll even know what people like or don’t like about your execution).
Remember to keep your surveys short, especially if you are asking people to fill it out, without any reward. To get some great tips on how to create a survey that will uncover people’s deepest desires, read this blog post.
Hello! When I get around to updating this list, I’ll be sure to include a suggestion to consider the benefits of partnering with a publisher whose audience most closely aligns with the app’s target audience. Doing so would provide access to the target audience through the publisher’s touch points that include the publisher’s printed publication, website, email/newsletters, trade shows, etc. In addition, a publisher could provide exclusive editorial content to differentiate and keep visitors coming back. Best of luck with your new Password Book for iPhone app! Tim
Some tools let you identify user segments and reach out to these users through push notifications or other methods. It’s a good way to have people know about your major app news (content, features, etc.) and have them come back to your app.
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